Elaina Best on LinkedIn: Certificate of Completion (2024)

Just finished the course “Selling into Industries: Retail and Consumer Products” .

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Just finished the course “Selling into Industries: Retail and Consumer Products”

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Just finished the course “Selling into Industries: Retail and Consumer Products”

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Just finished the course “Selling into Industries: Retail and Consumer Products” by Dean Karrel!

Just finished the course “Selling into Industries: Retail and Consumer Products” by Dean Karrel!

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Just finished "Selling into Industries: Retail and Consumer Products" by Dean Karrel! Check it out: https://lnkd.in/dDXjthmC #salesstrategy.Selling into Industries: Retail & Consumer ProductsRetail Industry & Current Trends - Store, Mall, Superstore - ONline Wide Array of Retailers Competitive Landscape Following your sales processINP - Information Need Products | Follow-UpCollaboration With other DepartmentsProduct: Pricing, Packaging & Terms Know & Target the right Retailers Direct, Distributions or Wholesalers Developing your Presentation Marketing ,publicity, Co-op Ads buyer & seller Relationship Inventory Management3 3 89Sell-through Analysis & Facing the FactsCRM - Customer Relationships Management

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𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐂𝐫𝐞𝐝𝐢𝐭 𝐑𝐚𝐭𝐢𝐧𝐠 𝐋𝐭𝐝: 𝐘𝐨𝐮𝐫 𝐑𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐟𝐨𝐫 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭𝐬In search of a dependable partner to evaluate your distribution channels? Whether you’re introducing a new product line, venturing into fresh markets, or scaling your operations, our expertise in distributor evaluations will empower your business decisions. We provide thorough assessments that illuminate the strengths and growth opportunities of your distribution network.Our team brings a wealth of knowledge in scrutinizing various distribution models across numerous industries. Leveraging state-of-the-art methodologies, we delve into market trends, supply chain logistics, distributor performance metrics, and strategic alignment with your business objectives. We’re committed to delivering insights that bolster your distributor relations and enhance your market presence.𝑅𝘦𝑎𝘤ℎ 𝑜𝘶𝑡 𝑡𝘰 𝘶𝑠 𝑎𝘵 +8801833330139 𝑜𝘳 𝘴ℎ𝘢𝑖𝘧𝑢𝘭@𝘦𝑚𝘦𝑟𝘨𝑖𝘯𝑔𝘳𝑎𝘵𝑖𝘯𝑔.𝑐𝘰𝑚 𝑡𝘰 𝘥𝑖𝘴𝑐𝘰𝑣𝘦𝑟 ℎ𝘰𝑤 𝑜𝘶𝑟 𝑑𝘪𝑠𝘵𝑟𝘪𝑏𝘶𝑡𝘰𝑟 𝑒𝘷𝑎𝘭𝑢𝘢𝑡𝘪𝑜𝘯 𝘴𝑒𝘳𝑣𝘪𝑐𝘦𝑠 𝑐𝘢𝑛 𝑐𝘰𝑛𝘵𝑟𝘪𝑏𝘶𝑡𝘦 𝘵𝑜 𝑦𝘰𝑢𝘳 𝘣𝑢𝘴𝑖𝘯𝑒𝘴𝑠 𝑠𝘵𝑟𝘢𝑡𝘦𝑔𝘺.𝘝𝑖𝘴𝑖𝘵 𝘰𝑢𝘳 𝘸𝑒𝘣𝑠𝘪𝑡𝘦 𝘸𝑤𝘸.𝘦𝑚𝘦𝑟𝘨𝑖𝘯𝑔𝘳𝑎𝘵𝑖𝘯𝑔.𝑐𝘰𝑚 𝑡𝘰 𝘳𝑒𝘷𝑖𝘦𝑤 𝑜𝘶𝑟 𝑝𝘢𝑠𝘵 𝘱𝑟𝘰𝑗𝘦𝑐𝘵𝑠 𝑎𝘯𝑑 𝑐𝘭𝑖𝘦𝑛𝘵 𝘢𝑐𝘤𝑜𝘭𝑎𝘥𝑒𝘴.𝐖𝐞’𝐫𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭 𝐨𝐟 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮!

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Maintaining an effective pricing strategy in 2023 has been difficult for Ag retailers across the board.And when your organization doesn't have the right tools in place, the issue looms even larger.Discover how your organization can maximize sales rep performance and improve pricing effectiveness in our webinar this Friday.Register here:

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Why are “SKU Rat” projects so difficult?For one, it’s hard to quantify the P&L impact of trimming the product line. The lost revenue is perfectly clear, but the cost savings are in dozens of buckets throughout the organization which makes them hard to pin down.Further, the pain of a bloated product line is felt in Operations, in the form of frequent line changeovers, out of stocks AND/OR aging inventory and general inefficiencies. But the cure rests in Marketing, the group that typically “owns” the product line and is charged with continually bringing new products to market.Often, as soon as someone suggests that it's time to review the product line, Sales and Marketing circle the wagons. And what starts as a SKU Rationalization project quickly becomes a “SKU Justification” project! When it’s over, everyone has put in a lot of effort, but no one is satisfied with the result.Experience has shown that a well-designed approach can get all departments on the same page and dealing with the same information. It starts with the understanding that there are more options than “keep or kill,” and that there are valid reasons to keep some underperforming products in the line. By ranking every product on several key metrics, the team shares a clear view of which products are weighing down the P&L and what (if any) actions can be taken besides discontinuation. And frankly, it helps if the project is led by someone with no “skin in the game.”Finally, it’s interesting that “products” which are developed, nurtured, and welcomed to the family are demoted to “SKU’s” when they underperform! For this reason, we reject “SKU Rationalization” in favor of “Product Line Optimization.”If you’re facing another “SKU Rat” project, drop me a line and I’ll be happy to share some further thoughts.

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